Mushroom cultivation without distribution is like a restaurant without customers.
Anyone entering professional mushroom cultivation—whether a farmer, restaurant owner, or business owner—often initially focuses on technology, variety selection, and spatial concepts. However, without a functioning sales market, even the best facility remains unprofitable.
Mushroom cultivation is both production and marketing – both must fit together.
There is demand for regional gourmet mushrooms such as oyster mushrooms, shiitake mushrooms, and king oyster mushrooms – especially in direct marketing, the catering industry, the hotel industry, and quality-conscious retailers. But:
A central question of every investment is:
Where and how do I place my products?
Many people start too late here – and risk vacancies and lost potential.
Sales needs strategy – not hope.
Marketing is an integral part of mushroom cultivation – right from the start. That's why at Pilzfactory, we place great importance on providing our customers not only with a technically sophisticated facility, but also with the necessary understanding of the market.
Distribution channels can be:
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Direct marketing from the farm or via markets
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Supply to restaurants & hotels
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Cooperations with organic box providers
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Packaged online sales with refrigerated shipping
Partnership instead of individual solution – we also support you in sales
We don't just sell technology.
We work in partnership – from planning to production, and beyond.
Thanks to our many years of experience from countless real-life projects, we can provide case studies and – depending on the project – provide targeted support.
Conclusion:
Anyone who produces mushrooms must also sell them.
We accompany you as a partner – with technology, training and real practical knowledge in sales .